Reliability and Uptime Guarantee: Aim for at least 99.9% uptime to ensure your website is accessible at all times. Choose a hosting provider with a Service Level Agreement (SLA) offering compensation for downtime.

Scalability: Consider hosting plans that allow easy scaling. As your clothing brand grows, your website should be able to handle increased traffic and product listings without affecting performance.

Security: Ensure that the hosting provider includes robust security features such as SSL certificates, daily backups, firewalls, and DDoS protection. Customer data and payment information must be kept secure and compliant with regulations like GDPR.

Support Services: 24/7 technical support is essential. Check that the hosting provider offers multiple support channels like live chat, email, and phone, so you can resolve issues promptly.

Speed Optimization: Fast load times are crucial for user experience and SEO. Opt for a hosting provider that offers Content Delivery Network (CDN) support, caching tools, and optimized server performance.

Backup Policy: Regular automatic backups (daily or weekly) should be part of your policy, with the ability to restore data quickly if needed.

E-commerce Compatibility: Ensure the hosting plan supports e-commerce features such as integration with payment gateways, inventory management, and secure checkout processes.

Compliance and Data Protection: If your brand operates in regions with strict data protection laws, your hosting provider should comply with all necessary regulations (like GDPR for the EU).

Pricing and Renewal Terms: Clearly state initial and renewal costs, and any additional charges for upgrades or technical support beyond the basic plan.

Data Ownership and Access: Ensure you have full ownership of your data, with easy access for exports or migrations, should you decide to switch providers in the future.